World Ecolabel Day

Posted 17 Oct 2019 by Keeli Gregory

Today is World Ecolabel Day and to mark the occasion New Zealand’s premier ecolabel has released a study showing the powerful environmental effect of ecolabelled products.

Measuring the Impact of Ecolabels, an international study carried out by the Global Ecolabelling Network (GEN), found that by using ECNZ-verified sanitary, paint and  cleaning products, consumers can significantly reduce their environmental impact and annual emissions. 

Results of the study revealed that using ECNZ-labelled toilet paper may have saved an estimated 21,000 tonnes of CO2 emissions in 2018. To put that into perspective, the Auckland Sky Tower weighs 21,000 tonnes. Similarly, by using hand-dishwashing detergent with the ECNZ ecolabel, kiwis may have avoided exposure to more than 75,000 litres of the most persistent substances. That’s approximately 37,500 2L bottles worth of unnecessary chemicals avoiding our waterways through ECNZ verification.

The study also shows that consumers who used ECNZ-licensed paint may have helped save around 3,000 tonnes of pollutants being emitted to air last year when compared to other locally manufactured paints. That’s the equivalent weight of approximately more than 1,000 of New Zealand’s native kiwi birds.

General Manager Francesca Lipscombe says that the study findings are a big coup for ECNZ and the products and services who carry the ecolabel. In New Zealand more than 50 companies have put their faith in the ECNZ label with more than 1,600 ECNZ-licensed products and services now available.* “The research was undertaken to shine the spotlight on ecolabels and the significant role they play in reducing environmental impacts. ECNZ licensees are committed to obtaining and retaining their licence by following environmental best-practice,” she says.  

As the official and only Type I ecolabel in New Zealand, ECNZ puts its licensed products and services through a rigorous verification process before giving them the seal of approval. Products and services that carry the ECNZ label have been verified by independent auditors and have met the most stringent environmental standards across their whole product life-cycle.

Ms. Lipscombe believes the findings give testimony to the power behind leadership ecolabels which build trust, protect against false green claims, and stand for superior environmental performance through independent, third-party certification. “Leading a climate-positive lifestyle can start somewhere as simple as your shopping cart. For consumers, it’s not always easy to tell which products are genuinely green and which are greenwash. This study proves the effectiveness of the ECNZ ecolabel and is worth celebrating.”

This World Ecolabel Day, shoppers, purchasers and manufacturers around the globe will celebrate the very best green products and services, with ecolabels from nearly 60 countries taking part in the celebrations.  

World Ecolabel Day was the brainstorm of members of GEN, a consortium of life cycle-based environmental labels including ECNZ. Board Chair for the Global Ecolabelling Network Bjorn-Erik Lonn says little changes made by everyone create a huge effect, making the much-needed bigger changes possible. “Developing, purchasing and using products that meet the strict requirements of an ecolabel supports the Sustainable Development Goals set by the United Nations General Assembly, particularly Goal number 12 on Responsible Production and Consumption,” he says.

To find out more about World Ecolabel Day please click here.


About ECNZ

Environmental Choice New Zealand (ECNZ) is New Zealand’s official environmental label and the only Type I ecolabel in the country. To gain the ecolabel, organisations undergo rigorous multiple-criteria, third-party verification of their products and/or services against environmental standards through the life-cycle of the product/service. Governed by the New Zealand Ecolabelling Trust, ECNZ is also a member of the Global Ecolabel Network (GEN), an international consortium of ecolabelling programmes.

When you purchase ECNZ products you can be sure you’re making a positive contribution to the climate. Look out for the ECNZ ecolabel today for products and services that:

  • are third-party verified and certified against a science-based standard
  • reduce overall impact to the environment
  • protect the health of you and your family
  • protect our environment and our future.

About GEN

The Global Ecolabelling Network (GEN) is a non-profit association of leading ecolabelling organisations worldwide. GEN was founded in 1994 to help protect the environment by improving, promoting, and developing the ecolabelling of green products and sustainable services.

ECNZ products and services

ENCZ has more than 50 licensees, covering more than 1,600 products and services across a wide range of industries. You can find a full list of licensees broken down by category here. The companies listed below all have products or services which have been awarded an Environmental Choice New Zealand licence.*



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