Contribute to a more sustainable future by leading New Zealand businesses to reduce their environmental impact by developing and using environmentally preferable products and services.
To be the most trusted and recognised life-cycle based ecolabel in New Zealand.
Robust, independent, scientific, transparent.
The Environmental Choice New Zealand label identifies products and services which minimise negative impact on the environment. Products and services that carry the ECNZ label have been independently assessed against stringent, world class criteria across their whole life cycle. Owned and endorsed by the Ministry for the Environment and a member of the Global Ecolabelling Network, the Environmental Choice New Zealand label is New Zealand’s only Type I ecolabel. Important characteristics of a Type I ecolabel include: