Support the New Zealand Government, businesses and consumers to transition to a sustainable and low-emissions economy by recognising sustainably preferable products and services.
To be the most trusted, recognised and sought-after ecolabel in New Zealand.
Trusted, independent, robust, transparent and verifiable.
The Environmental Choice New Zealand label identifies products and services that are sustainably preferable and makes it easy for the government, businesses and consumers to make better purchasing decisions.
Owned and endorsed by the Ministry for the Environment and a member of the Global Ecolabelling Network, the Environmental Choice New Zealand label is New Zealand’s only Type I ecolabel. Important characteristics of a Type I ecolabel include: