Environmental Choice is New Zealand's Ecolabelling Programme

Environmental Choice provides a credible and independent guide for people who want to purchase and use products that are proven to be better for the environment.


Environmental Choice is New Zealand's official environmental label, initiated and endorsed by the New Zealand Government, although independently operated, and recognises the increasing effort of manufacturers to reduce the environmental impact of their products.

The foundation of Environmental Choice is the stringent technical specifications it develops, which products must meet to be licensed to use the distinctive and well recognised Environmental Choice logo.

Environmental Choice operates to internationally recognised standards and principles, and is a member of GEN, the Global Ecolabelling Network, which links a world of environmentally preferable products and services.

Latest News

Putting a label on the building business

Building and construction are never far from the headlines in New Zealand these days. Housing shortages, escalating house prices and building costs, shortages of tradespeople fuelled by a demand for skilled builders as construction recovery continues in Canterbury post the earthquakes and in other communities hit by natural disasters like Edgecumbe, not to mention the lingering legacy of the leaky homes era.

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Why environmental labels matter

Ecolabels provide consumers and businesses with reassurance that purchases meet a robust, agreed environmental standard, but buyers and sellers must ensure the claims are legitimate.

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