Environmental Choice is New Zealand's Ecolabelling Programme

Environmental Choice provides a credible and independent guide for people who want to purchase and use products that are proven to be better for the environment.


Environmental Choice is New Zealand's official environmental label, initiated and endorsed by the New Zealand Government, although independently operated, and recognises the increasing effort of manufacturers to reduce the environmental impact of their products.

The foundation of Environmental Choice is the stringent technical specifications it develops, which products must meet to be licensed to use the distinctive and well recognised Environmental Choice logo.

Environmental Choice operates to internationally recognised standards and principles, and is a member of GEN, the Global Ecolabelling Network, which links a world of environmentally preferable products and services.

Latest News

Environmental Choice logo rates highly with consumers

Government-owned ecolabel Environmental Choice New Zealand provides the strongest environmental guarantee of the well-known ecolabels in New Zealand.

Read More >

Environmental Choice to speak at November Expo

Environmental Choice New Zealand has been confirmed as one of the organisations presenting as part of the 2017 Auckland Build Expo’s seminar programme.

Read More >

Subscribe to our e-newsletter: