Environmental Choice is New Zealand's Ecolabel

Environmental Choice provides a credible and independent standard to guide people who want to purchase and use products that are proven to be better for the environment.

Environmental Choice is the official environmental label of New Zealand. Although initiated and endorsed by the New Zealand Government, Environmental Choice is firmly independent, recognising the increasing effort of manufacturers to reduce the environmental impact of their products and enabling consumers to reliably select products from companies who value reducing harm to the environment as much as they do.

At the foundation of Environmental Choice are the technical specifications it develops, setting the most stringent, up to date standards for environmental compliance in business. New Zealand companies who can meet or exceed these specifications are permitted to display the ECNZ mark, widely recognised by New Zealanders as a badge of environmental leadership.

Environmental Choice operates to internationally recognised standards and principles, and is a member of GEN, the Global Ecolabelling Network, which links a world of environmentally preferable products and services.

Latest News


Aotearoa New Zealand has a problem with greenwashing, and seemingly, no plans to remedy it.

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Environmental Choice appoints business-leader Saia Latu to Board of Directors

Government-owned ecolabel Environmental Choice is pleased to announce the appointment of businessman Saia Latu to its Board of Directors.

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