Environmental Choice is New Zealand's Ecolabelling Programme

Environmental Choice provides a credible and independent guide for people who want to purchase and use products that are proven to be better for the environment.


Environmental Choice is New Zealand's official environmental label, initiated and endorsed by the New Zealand Government, although independently operated, and recognises the increasing effort of manufacturers to reduce the environmental impact of their products.

The foundation of Environmental Choice is the stringent technical specifications it develops, which products must meet to be licensed to use the distinctive and well recognised Environmental Choice logo.

Environmental Choice operates to internationally recognised standards and principles, and is a member of GEN, the Global Ecolabelling Network, which links a world of environmentally preferable products and services.

Latest News

Environmental Choice adds building expertise to its board

Having spent six years with the New Zealand Green Building Council and across the ditch at Sustainability Victoria, a statutory authority with a board appointed by the Minister for the Environment and Climate Change, Bush brings ample experience to the role.

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Painting the Environmental Choice picture

Environmental Choice New Zealand licensees Resene, Dulux, Valspar (Wattyl) and Paint Plus were featured in the Paint by Numbers article in August-September issue of Green Ideas magazine. They all have a range of paints that are certified with the Environmental Choice license.

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